The Problem
Game marketing sites are usually boring. A logo, some screenshots, a trailer, a wishlist button. Forlorn Outcast needed more than that. The game’s dark fantasy world was rich and atmospheric—the website needed to feel the same way.
Griever Games was 6 months from launch. They had a trailer, concept art, and a Discord community. They needed a website that could turn that momentum into wishlists.
The Stakes
Indie games live or die by wishlist numbers. Without enough pre-launch wishlists, the game would launch to crickets. The website was their primary conversion channel.
Our Approach
We built the site as a cinematic journey, not a brochure. The Angular single-page app scrolls through the game’s world like a trailer—each section revealing more of the story, the characters, the combat.
The key decision: lazy-load everything. Cinematic assets are heavy. We loaded only what was visible, keeping initial load under 3 seconds even with 4K artwork.
What We Built
- Cinematic hero section with the game logo, trailer, and atmospheric visuals
- Lore sections that introduce the world of Tilsa and protagonist Zafira
- Embedded trailer player with custom controls and buffering optimization
- Wishlist conversion paths placed at peak emotional moments
- Discord integration for community building
- SEO-optimized metadata for organic discovery
The Results
- 10,000+ wishlists in the first month
- 45-second average time on site (industry average: 20s)
- 3.2% conversion rate from visitor to wishlist
- Featured on indie game discovery platforms within weeks
What We Learned
The conversion rate spike came from placing the wishlist button after the lore section—not at the top. Players needed to feel the world before they’d commit to the game.
The lesson: marketing websites work best when they sell the experience, not the product.
